Week one of the Jason Forrest Agency

After nine years at McKinsey — establishing and running the Data Visualization Lab after launching the COVID Response Center and the McKinsey Health Institute — I left in April 2024, excited to start a new chapter.

The idea was simple: create the boldest, most significant data projects I could find, for people who want change: foundations, cities, museums, and Fortune 500 companies brave enough to make a difference. We’d focus on full-stack visualization, exploratory tools, and the kind of information design that makes a decision feel obvious.